Njengamanje, izinga lokukhula kwe-GDP yeminotho emikhulu yomhlaba lehle kakhulu, futhi idola laseMelika likhuphule izinga lenzalo ngokushesha, okubangele ukuqina kokuqina kwezimali emhlabeni jikelele.Njengoba kugxilwe phezu komthelela wobhubhane kanye nokwehla kwamandla emali okuphakeme, ukukhula kwesidingo sangaphandle kuye kwaba nokuvilapha, kwaze kwaqala nokuncipha.Ukwenyuka okulindelwe kokuwohloka komnotho emhlabeni wonke kuye kwafaka ingcindezi ekuhwebeni komhlaba kanye nesidingo sabathengi.Ngokombono wesakhiwo somkhiqizo, kusukela ubhubhane ngo-2020, ukusetshenziswa kwezinto zokuvimbela ubhubhane kanye “nomnotho wokuhlala ekhaya” omelwe ifenisha, izinto zikagesi zasendlini, imikhiqizo ye-elekthronikhi, kanye nezindawo zokuzijabulisa kukhule ngokushesha, okwake kwaqhuba ukukhula komthamo wezwe lami wokuthekelisa wamabhokisi ukuya phezulu.Kusukela ngo-2022, inani lokuthunyelwa kwezimpahla zokuvikela ubhubhane kanye nemikhiqizo “yokuhlala ekhaya” lehlile.Kusukela ngoJulayi, ukuthambekela kokukhula kwenani lokuthunyelwa kweziqukathi kanye nomthamo weziqukathi ezithunyelwa kwamanye amazwe kuphinde kwahlehla.

Ngokombono we-inventories yase-Europe ne-America, esikhathini esingaphezudlwana nje kweminyaka emibili, abathengi abakhulu emhlabeni, abathengisi nabakhiqizi bahlangabezane nenqubo kusukela kokushodayo, ukushesha kwezimpahla emhlabeni wonke kuya ekuthengeni okuphezulu.Isibonelo, ezinye izinkampani ezinkulu ezithengisayo ezifana ne-Wal-Mart, i-Best Buy ne-Target zinezinkinga ezinkulu zokusungula.Lolu shintsho luthuntubeza intshisekelo yokungenisa abathengi, abathengisi nabakhiqizi.

Nakuba isidingo siba buthaka, ukutholakala olwandle kuyanda.Ngokuncipha kwesidingo kanye nokusabela okuzolile, kwesayensi nokuhlelekile kwamachweba, isimo sokuminyana emachwebeni aphesheya siye saba ngcono kakhulu.Imizila yeziqukathi zomhlaba wonke ibuyela kancane kancane kusakhiwo sokuqala, futhi ukubuyiswa kwenani elikhulu leziqukathi ezingenalutho zaphesheya kwenza kube nzima ukubuyela esimweni sangaphambilini sokuthi "kunzima ukuthola isiqukathi" kanye "nokuthola kunzima ukuthola ikhabethe".

Ngokuthuthukiswa kokungalingani phakathi kokuhlinzekwa kanye nokufunwa kwemizila emikhulu, izinga lokugcinwa kwesikhathi kwezinkampani ezinkulu zamalayini emhlabeni nalo seliqale ukusimama kancane kancane, futhi amandla asebenzayo emikhumbi akhululwa ngokuqhubekayo.Kusukela ngoMashi kuya kuJuni 2022, ngenxa yokwehla ngokushesha kwezinga lokulayisha imikhumbi emizileni emikhulu, izinkampani ezinkulu zamalayini zake zalawula cishe u-10% womthamo wazo wokungenzi lutho, kodwa azizange zimise ukwehla okuqhubekayo kwamanani ezimpahla.

Ethintwe izinguquko zakamuva zesakhiwo emakethe, ukuntula ukuzethemba kuyaqhubeka nokusabalala, futhi izinga lokuthuthwa kwempahla yomhlaba wonke lehle ngokushesha, futhi imakethe yamabala yehle ngisho nangaphezu kuka-80% ukusuka phezulu uma kuqhathaniswa nokuphakama kwayo.Abathwali, abathumeli bempahla kanye nabanikazi bezimpahla baya ngokuya bedlala imidlalo ngamanani wempahla.Isikhundla esiqinile senkampani yenethiwekhi saqala ukucindezela umkhawulo wenzuzo womthumeli wempahla.Ngesikhathi esifanayo, intengo yendawo kanye nentengo yenkontileka yesikhathi eside yeminye imizila emikhulu iye yaguqulwa, futhi ezinye izinkampani ziye zahlongoza ukufuna ukuphinde kuxoxwe ngenkontileka yesikhathi eside, okungase kuholele ngisho nasekuphuleni izinkontileka ezithile zokuthutha.Kodwa-ke, njengesivumelwano esigxile emakethe, akulula ukuguqula isivumelwano, futhi ubhekene nengozi enkulu yesinxephezelo.