Ukusetshenziswa kwegolide emakethe yaseShayina kwaqhubeka nokukhuphuka ngo-2021. Ngokolwazi lwakamuva olukhishwe yi-China's Statistics Bureau, kusukela ngoJan. kuya kuNov. ukusetshenziswa kobucwebe obunegolide, isiliva kanye namatshe ayigugu kujabulele ukukhula okukhulu phakathi kwazo zonke izigaba ezinkulu zempahla.Isamba sokudayiswa kwezimpahla zabathengi kube yi-RMB eyizigidigidi ezingama-39,955.4, sikhuphuke ngo-13.7% ngonyaka.Phakathi kwazo, ukuthengiswa kobucwebe obunegolide, isiliva netshe eliyigugu kufinyelele ku-275.6 billion RMB, kukhuphuke ngo-34.1% y/y.
 
Idatha yakamuva yokuthengisa yenkundla ye-e-commerce edumile ibonisa, ngo-Dec. i-oda lobucwebe begolide, kuhlanganisa.I-K-golide ne-Pt inyuke ngo-ca.80%.Phakathi kwazo, ama-oda avela ezizukulwaneni ezilandela 80s', 90s' kanye nama-95s'anyuke ngo-72%, 80% no-105% ngokulandelana.
 
Abangaphakathi embonini bakholelwa ukuthi abantu abangaphezu kuka-60% bathenga ubucwebe ngenxa yokuzizuzisa.Ngo-2025, iGen Z izobalelwa ngaphezu kwama-50% wamandla asetshenziswayo aseChina esewonke.Njengoba i-Gen Z kanye nabathengi beminyaka eyinkulungwane kancane kancane beba umgogodla wokusetshenziswa, imfanelo yokuzithokozisa yokusetshenziswa kobucwebe izothuthukiswa nakakhulu.Abenzi bobucwebe abakhulu eChina baqinise imizamo yokuvuselela imikhiqizo yabo, bagxile emakethe encane.Ubucwebe begolide buzohlomula ekuthuthukisweni kokusetshenziswa emakethe ecwilayo kanye nokukhuphuka kwamaqembu amasha abathengi be-Gen Z kanye nezinkulungwane zeminyaka ngokuhamba kwesikhathi.