Tšebeliso ea khauta 'marakeng oa Chaena e ile ea tsoela pele ho khutlela morao ka 2021. Ho ea ka lintlha tsa morao-rao tse lokollotsoeng ke Lefapha la Lipalopalo la Chaena, ho tloha ka Jan. ho fihlela Nov. tšebeliso ea mabenyane a khauta, silevera le lehakoe e ile ea thabela kholo e kholo ka ho fetisisa har'a lihlopha tsohle tse kholo tsa thepa.Kakaretso ea thekiso ea thekiso ea thepa ea bareki e ne e le 39,955.4 bilione RMB, e eketsehile ka 13.7% y/y.Har'a bona, thekiso ea mabenyane a khauta, silevera le lehakoe e ne e le 275,6 limilione tse likete tsa RMB, e eketsehile ka 34,1% y / y.
Lintlha tsa morao-rao tsa thekiso ea sethala se tsebahalang sa e-commerce se bontša, ka Tšitoe, mabenyane a khauta, ho kenyeletsoa.K-khauta le Pt li eketsehile ka ca.80%.Har'a bona, litaelo tse tsoang melokong ka mor'a lilemo tsa bo-80, 90s' le 95s' li eketsehile ka 72%, 80% le 105% ka ho latellana.
Batho ba ka hare ho indasteri ba lumela hore batho ba fetang 60% ba reka mabenyane ka lebaka la boithaopo.Ka 2025, Gen Z e tla ikarabella ho feta 50% ea matla a sebelisoang China ka kakaretso.Ha Gen Z le bareki ba lilemo tse sekete ba fetoha mokokotlo oa tšebeliso, mokhoa oa ho ithabisa oa tšebeliso ea mabenyane o tla ntlafatsoa le ho feta.Baetsi ba mabenyane ba ka sehloohong Chaena ba ekelitse boiteko ba ho nchafatsa lihlahisoa tsa bona, ba shebane le 'maraka o mocha.Mabenyane a khauta a tla rua molemo ntlafatsong ea tšebeliso 'marakeng o tebang le ho phahama ha lihlopha tse ncha tsa bareki ba Gen Z le ba millennials ha nako e ntse e ea.
Nako ea poso: Dec-30-2021