17-kii Abriil, Wasaaradda Ganacsiga iyo Warshadaha Masar ayaa ku dhawaaqday in wax ka badan 800 oo shirkadood oo ajnabi ah aan loo ogolaan doonin inay soo dejiyaan, sababtoo ah Amarka No. 43 ee 2016 ee diiwaangelinta warshadaha shisheeye.

Amarka No.43: soosaarayaasha ama milkiilayaasha alaabada waa inay iska diiwaan galiyaan Maamulka Guud ee Xakamaynta Soo Dejinta iyo dhoofinta (GOEIC) ee hoos timaada Wasaaradda Ganacsiga iyo Warshadaha Masar ka hor inta aysan u dhoofin alaabtooda Masar.Badeecadaha ku xusan Amarka No. 43 ee ay tahay in laga keeno shirkadaha diwaangashan inta badan waxaa ka mid ah waxyaabaha caanaha laga sameeyo, saliidda la cuno, sonkorta, roogagga, dunta iyo dharka, alaabta guriga, nalalka guriga, alaabta carruurtu ku ciyaarto, qalabka guriga, alaabta la isku qurxiyo, qalabka jikada….Hadda, Masar waxay joojisay wax soo saarka in ka badan 800 oo shirkadood ilaa inta dib loo cusbooneysiinayo diiwaangelintooda.Marka ay shirkadahani dib u cusboonaysiiyaan diiwaangelintooda oo ay bixiyaan shahaado tayo leh, waxay dib u bilaabi karaan dhoofinta badeecadaha suuqa Masar.Dabcan, badeecadaha lagu soo saaro lagana ganacsado Masar ee ay leedahay shirkad isku mid ah kuma xirna amarkan.

Liiska shirkadaha laga joojiyay soo dejinta alaabadooda waxaa ka mid ah noocyada caanka ah sida Red Bull, Nestlé, Almarai, Mobacocotton iyo Macro Pharmaceuticals.

Waxaa xusid mudan in Unilever, oo ah shirkad caalami ah oo in ka badan 400 oo badeecadeeda ah u dhoofisa Masar, ay iyaduna liiska ku jirto.Sida laga soo xigtay Egypt Street, Unilever ayaa si degdeg ah u soo saartay bayaan ay ku sheegtay in wax-soo-saarka iyo dhaqdhaqaaqyada ganacsi ee shirkadda, ha ahaato soo dejin ama dhoofin, loo fuliyo si caadi ah oo nidaamsan iyadoo la raacayo dhammaan shuruucda iyo xeerarka khuseeya Masar.

Unilever oo sii wadata ayaa ku nuuxnuuxsatay in sida uu dhigayo Amarka No.43 ee 2016, ay joojisay soo dejinta badeecadaha aan u baahnayn diiwaangelinta, sida Lipton oo gabi ahaanba laga soo saaro Masar oo aan dibadda laga keenin.