The competition in China’s electric vehicle (EV) market is fierce, with many brands actively seeking to expand into overseas markets. According to Bloomberg, there are 129 EV brands in China, but only 20 of them hold a market share of 1% or more.

However, Chinese EV brands are encountering various obstacles in their attempts to penetrate overseas markets. For instance, in the United States and Europe, they face punitive tariffs due to anti-subsidy measures.

BYD’s journey in Thailand has also been challenging. Recently, BYD’s dealers in Thailand have come under investigation by Thai authorities for offering significant discounts.

Some consumers have complained that BYD sales agents claimed prices would rise after the discount period ended, but the dealers further slashed prices afterwards, causing dissatisfaction among some buyers.

These challenges indicate that the expansion of Chinese EV brands into overseas markets is not easy and requires navigating the complexities of different countries’ policies and market environments.

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